Not Just a Haircut

A modern barbershop that caters to men, Gent’s Grooming Lounge in Porterdale has allowed Michael Maurice to breathe life into his unique vision.

by Michelle Floyd

Those missing that special something from their current barbershop might want to check out Gent’s Grooming Lounge in downtown Porterdale.

“It’s an experience rather than just a haircut, and that’s what I appreciate,” said Mark Ross, who has been a customer since Michael Maurice opened the shop in December 2016. “Michael is a consummate professional. The environment is unlike any barbershop I’ve ever experienced.” Ross notes that the shop comes across as a clean and wholesome place where he can feel comfortable taking his teenage son. “Michael is engaging, and he’s always got great music playing,” said Ross, who pointed to the hot towel treatment as an extra touch. “I’m glad he’s a staple in the community.” 

Michael Maurice

Maurice opened the lounge because he could not find a place in the area for men to get custom grooming services that were exclusively tailored for them. In the near future, he hopes to incorporate a few more services, like manicures and pedicures for men while also adding additional personnel.

“I felt as though women already had a place for them; they have nail and hair salons,” he said. “I thought it would be a great addition to the community, something brand new, giving our guys a place, a social man cave.”

“The environment is unlike any barbershop I’ve ever experienced.”

Gent’s Grooming Lounge Customer Mark Ross

Currently, the lounge offers services like a straight razor shave, haircuts for men and young men, shoe shines, beard trims and facials. Ever since he was a teen growing up in Florida, Maurice was interested in the barbershop environment and mastering the service. After serving in the United States Army for five years after high school, he moved to Georgia. One day while driving through town over the Yellow River Bridge, he spotted the building on Main Street, near the Porterdale Mill Lofts.

“I was thinking there should be a really nice barbershop there. It was the fit I was going for, a nice warm feeling that you don’t really encounter in a traditional barbershop,” Maurice said. “The people in and around town are great, fascinating people. I enjoy meeting new people every day.” 

Book an appointment online at gentsgrooming.org.

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